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Industry defines the Business Development as the activity of pursuing strategic opportunities for a particular business or organization, for example by cultivating partnerships or other commercial relationships, or identifying new markets for its products or services. For us, Business development is the creation of long-term value for an organization from customers, markets, and relationships.

Business development is a combination of strategic analysis, marketing, and sales. Business development (or "biz dev") professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.


The Business Development course is prepared by experienced industry experts based on their real-time experience. The focus is to prepare the next-gen Business Development associates to achieve massive, scalable growththrough the business development cycle. The program not only covers the basic theory but also covers the whole business devleopment stack from providing frameworks to establish your strategy to rogue cold emailing & calling strategies you can use to get meetings with anyone. You'll also learn how to pitch like powerhouse and push deals through the finish line with consistency.

Overview of the Course:
  • Introduction: Understand the function of Biz Dev
  • Developing a Mindset for Success
  • Creating and Delivering a strategy
  • Outreach strategies
  • Positioning
  • Winning - making it a habit
  • Implementation and Inbound Opportunities
  • Introduction: Understand the function of Biz Dev
    • The evolutionary pattern of business development
    • The pitfalls of business development
    • The diversity of current business development practices
    • Succeeding with business development
    • From business development to business development management (BDM)
    • Role Play & excercise
  • Developing a Mindset for Success
    • The role and responsibility of business development
    • Organising business development
    • Competences of business development
    • Measuring the performance of business development
    • Role Play & excercise
  • Creating and Delivering a strategy
    • Determining The Best Business Development Strategy For Your Company
    • The rules of engagement
    • Prioritize
    • Create value
    • Honing Your First Deal Strategy
    • Role Play & excercise
  • Outreach strategies
    • Building Your Pipeline
    • Finding Contact details
    • The Initial Approach
    • Cold Emailing
    • Converting Emails to Meetings
    • Cold Calling
    • Outreach Cadence
    • Role Play & excercise
  • Positioning
    • Facts and Benefits
    • Qualifying Questions
    • Navigating First Meetings
    • Know your audience
    • Positioning
    • Constructing Your Pitch
    • Executing Your Pitch
    • Presales
    • Role Play & excercise
  • Winning - making it a habit
    • Handling Objections
    • Dialogue Continuity
    • Relationship Building
    • Getting Buy-In From Decision Makers
    • Deal Terms and Negotiation
    • Closing Tactics
    • Role Play & excercise
  • Implementation and Inbound Opportunities
    • Gaining Commitment
    • Connecting strategy and implementation
    • Follow-Up & Customer Relationship Management
    • Solving vs Selling approach
    • Role Play & excercise
Call us at: 8008 101 590 for free demo class
Highlight of the course:
  • Training in - depth on techniques needed for someone to work in business development function
  • 50% theory - 50% role play
  • Reference and study material will be provided
  • Feedback led sessions
  • Conducted by an industry expert